2020
Scope of Project:
SupplyCompass is an end-to-end fashion software company that reimagines how brands and manufacturers find each other and work together. The platform developed by SC digitalises product development, sourcing and production management, enabling all players in the value chain to collaborate in real-time, gain full visibility over orders, and drive efficiencies. The result? Better relationships, better quality products, less stress, and reduced uncertainty.
SupplyCompas was an early-stage startup when they approached Rudo Studio. They did have a website but it was very bare-bones and it was obvious that we had to start from scratch. The purpose of the website was to promote their platform, tell users about features & benefits. The client had a lot of quality content such as case studies, articles and interviews.
The key purpose of this project was to design a website which would effectively communicate the benefits of SupplyCompass platform to potential clients and capture leads of those who are interested. The client had a good understanding of what they wanted and came to us with wireframes. Following a quick UX audit, our team started working on the user interface design of the website.
We successfully translated the existing branding guidelines into a fully responsive website design. It’s a dynamic website with multiple authors posting content so it was really important to create an easy to use backend interface where non-technical staff can easily create new pages, posts and perform content updates. We also integrated marketing tools such as HubSpot for lead management and MailChimp for email marketing.
The client reported a 400% increase in leads following the launch of the new website. They’ve also received excellent feedback from their partners and clients about the navigability of the website. We were able to understand the company branding and successfully transform it into their new website.
