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Voyager Worldwide

Maritime Software Company

Voyager Worldwide provides automation and data intelligence solutions to help the global maritime industry to streamline processes, unlock insights and boost productivity, safety and cost-effectiveness.

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Scope of Project:

Discovery User Flow Wireframes/Prototypes UI Design Front-end Development Custom WordPress Theme

background

Faced with the challenge of unifying disparate entities acquired within a short span, Voyager Worldwide, a Maritime Navigation software company, hired our design agency to build a cohesive website consolidating content and products from various global businesses under the single Voyager Worldwide brand. With a complex task at hand, the goal was to create a unified platform that harmonised multiple websites into one, requiring a complete overhaul of site structure, user flows, and UI in just 30 days.

challenge

The primary challenge was twofold: first, to seamlessly integrate content and products from several websites into a single, coherent platform; and second, to design an intuitive and user-friendly site navigation considering the vast amount of diverse content. The urgency of a tight 30-day deadline added complexity, necessitating precise coordination with the Voyager marketing team to redefine site structure (user flow) and content layout (wireframes). Achieving a consistent and distinct look & feel aligned with the Voyager brand across multiple languages was critical.

solution

In response to the challenge, our design agency collaborated closely with the Voyager marketing team to swiftly plan, design, code, and build a custom WordPress theme that encapsulated the essence of the Voyager brand. Working alongside the brand identity designer ensured a consistent and distinct look & feel, while a new site structure and user flows were meticulously crafted to harmonise content and streamline navigation. Prototypes and UI designs were rapidly developed, achieving a balance between visual appeal and user experience.

result

The result was a robust and visually striking website that successfully unified diverse content and products under the single Voyager brand, overcoming the challenge of consolidation within the tight 30-day timeframe. The custom-built WordPress theme facilitated a multilingual experience, with the website available in English, Japanese, Chinese, Greek, and German languages. The collaborative effort not only captured the essence of Voyager's vision but also delivered a solid online platform with strong branding and intuitive navigation, ultimately providing a unified and engaging experience for their global audience.

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Website traffic

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Conversion rate

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Bounce rate

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Time on site

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Page load speed

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I’ve never known anyone who delivered a project of this quality in that timeframe.

— Hayley Van Leeuwan, Director of Product, Voyager Worldwide

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