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Manufacturer of Specialty Gels for Cables

We've designed and built a catalog-type website for a manufacturing company

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Scope of Project:

Discovery User Flow Wireframes/Prototypes UI Design Front-end Development HubSpot Development


In the highly specialised realm of manufacturing specialty gels for cables, our client Info-Gel, a pioneering industry player, recognised the critical need to enhance their digital presence. Acknowledging the significance of a user-friendly website that could effectively showcase their extensive catalog of products, they approached our design agency to embark on a journey to redefine their online identity.


The primary challenge lay in presenting a vast array of specialty gels for cables in a manner that was not only visually appealing but also intuitively navigable. The existing website lacked a cohesive structure, making it challenging for users to explore the product catalog seamlessly. Additionally, the absence of an efficient search mechanism for product data sheets hindered accessibility and user experience.


Our comprehensive approach began with a sitemap, laying the foundation for a well-organised structure. Wireframes were crafted to ensure optimal user flow, with a focus on intuitive navigation through the extensive product catalog. The UI design phase brought forth a visually engaging interface that not only showcased the specialty gels but also conveyed the client's commitment to innovation and quality.

The implementation of HubSpot as a Content Management System (CMS) played a pivotal role in our solution. Leveraging the marketing capabilities of HubSpot, we not only streamlined content management but also integrated robust search functionality, making product data sheets easily accessible. The backend development ensured a seamless and efficient website, underpinned by a robust architecture capable of handling the intricacies of a large product catalog.


The transformative impact of our redesign and development efforts was immediately evident. The brand new website provided users with a visually pleasing and highly navigable platform, effectively highlighting the diverse range of specialty products. The enhanced search functionality facilitated quick and efficient access to product data sheets (TDS & SDS), empowering users with the information they sought.

HubSpot's CMS not only simplified content management but also opened avenues for advanced marketing strategies, enabling our client to engage with their audience effectively. The revamped website exceeded user expectations, garnering positive feedback from both existing clients and potential customers.

In essence, our design agency's collaboration with Info-Gel culminated in a digital platform that not only elevated their online presence but also established them as a market leader committed to providing an unparalleled user experience.

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I’ve never known anyone who delivered a project of this quality in that timeframe.

— Hayley Van Leeuwan, Director of Product, Voyager Worldwide

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