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Weigh Loss Tracker App

Our agency embarked on a transformative journey, turning a visionary idea into a market-ready product – a cutting-edge weight loss tracking app complemented by a sleek single-page website. The holistic project involved designing and building the app from scratch, alongside creating a dynamic web presence to showcase the app's features, functions, and subscription options.

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Scope of Project:

Discovery User Flow Wireframes/Prototypes UI Design Front-end Development Custom WordPress Theme

background

Our design agency collaborated with an innovative start-up aiming to revolutionise the weight loss journey with a subscription-based model targeting both gyms and individuals seeking effective and personalized weight loss tracking. The project encompassed the development of a comprehensive weight loss tracking web app and a strategically designed marketing website to effectively showcase the product, pricing options, and drive subscription sign-ups.

challenge

The challenge lay in creating a dual-faceted solution that catered to both gyms and individual users. Balancing the needs of these distinct user groups required a seamless and intuitive weight loss tracking app, coupled with a marketing website that not only highlighted the app's features but also effectively communicated its value proposition to generate subscriptions. Ensuring a user-friendly experience for tracking weight loss progress and encouraging sign-ups posed a unique challenge.

solution

Our strategic approach involved meticulous planning and collaboration with the client to understand the unique requirements of gyms and individual users. The weight loss tracking app was designed with a user-centric interface, offering personalised features for both target groups. Simultaneously, we crafted a marketing website that served as a powerful sales tool, showcasing the app's benefits, pricing options, and subscription models.

The app development included features for personalised goal setting, progress tracking, and engagement tools for both gyms and individuals. The marketing website was designed to be visually appealing and persuasive, utilizing clear and compelling messaging to encourage user subscriptions. Integrating seamless navigation between the app and the website ensured a cohesive user experience.

result

The collaborative efforts resulted in a dynamic weight loss tracking app that met the needs of both gyms and individual users, providing a personalised and effective solution for achieving fitness goals. The marketing website successfully conveyed the app's features, pricing, and subscription options, leading to increased user engagement and sign-ups.

The weight loss tracking web app garnered positive feedback for its user-friendly design and functionality, enhancing the startup's reputation in the fitness industry. The marketing website proved to be a valuable asset in driving subscriptions, effectively converting visitors into active users. Overall, the project's success was marked by the seamless integration of the weight loss tracking app and the impactful marketing website, catering to the diverse needs of gyms and individuals in their pursuit of health and fitness.

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I’ve never known anyone who delivered a project of this quality in that timeframe.

— Hayley Van Leeuwan, Director of Product, Voyager Worldwide

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